History

The Ice Cola brands and Ice Zero Ice and Lemon were launched in 2008 by the first franchisee, the brand Soft Maharaja, a company that is based in large Lowland, City metropolitan region of the capital Matro Grosso, Cuiabá.

The company Ice Cola Brazil Participações S / A, is headquartered in São Paulo / SP. The franchise project currently operates 17 manufacturers employing more than 23,000 Brazilians.

The franchise strategy was the solution found by the company to bring the regional business renowned manufacturers. Rather than producing their own glues, they could, from the partnership, have access to a high quality formula, including product portfolio a national brand reach and strong media investment. Regional manufacturers are also business partners. Together hold 50% of Ice Parts, which owns the quality standards, management and business strategies established for brands. The responsibilities of Ice Cola Parts is providing the product launch kit, complete with hype well as materials to the point of sale, developed from the communications agency that meets the brand.

Although the market recently, Ice Cola Zero Ice and Ice Lemon Cola already stand out in the domestic market, a scenario that was totally dominated by giant foreign corporations.

Brands are mainly targeted offer Brazilian one cola produced from technology and national and international intelligence and win 12% of the adhesives segment by 2015. The plans are not restricted to Brazil. The brand is preparing to expand to Latin America and to join the Stock Exchange of São Paulo.

A formula Cola Ice

One of the great advantages is the product concentrate, produced in the Amazon affiliate Flavors in Florida (United States). With a very close to the leading brand flavor, Ice Cola is different and distanced himself from the other existing glues on the market for its quality. The formula, kept under lock and key by the company contains plant extracts, including kola nut extract, essential oils of orange and lemon, vanilla, caffeine, water, CO2, sugar and food phosphoric acid.

Ice Cola in the media

Currently, the brand is positioned in the market with the slogan: "Shake your world." Communication is young and when the product reaches a new square, a teaser ad campaign is first launched in order to instigate the public's curiosity. After the release, tasting actions are performed on city strategic points so that people have the opportunity to try the product and prove the distinctive flavor.